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The red dot award 2010 was presented to the Hilti design team.
From the 6th of July until the 1st of August the Hilti design team presented a special exhibition in the Red dot design museum which is situated on the grounds of the worlds cultural inheritance Zeche Zollverein in Essen. The exhibition featured their prize crowned product under the title, ”Designed for use. Not for museums,” in an ambience that was cleverly produced using a building site theme.

The site workers were projected into the scenery using graphic light projection techniques. On top of that a multi lingual commentary on Hilti tools was displayed. The silhouettes of the workers and the text were projected onto the concrete walls with three powerful Derksen GL 1200 projection systems. Each system is equipped with a gobo magazine which can change its own gobo during its running cycle thereby projecting three different motifs.

The parallax equalization makes the difference.
A particular challenge to the realisation of the exhibition was to eliminate perspective blurring of the images through a so called “parallax equalization”. Using a new calculation method and correcture of the motif it was possible for the Derksen team to make the perspective blurring effect almost invisible.

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Location:
red dot design museum
Gelsenkirchener Straße 181
45309 Essen | Germany

Photos:
Markus Lueck

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Exhibition Concept and Implementation:
Triad Berlin Projektgesellschaft mbH
Marburger Straße 3
10789 Berlin | Germany

Product Design:
Hilti

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